Introducing the North County Summer Reading Club: Read a Book, Earn a Treat!

At MCV Wines, we believe great stories bring people together. Whether it's the story behind a bottle of wine, a favorite childhood book, or a summer adventure shared with family, stories help create lasting memories.

That's why we're excited to launch the North County Summer Reading Club, a community-wide initiative designed to encourage children to keep reading all summer long.

Turning Pages Into Rewards

Summer is a time for exploration, imagination, and adventure. Unfortunately, it's also a time when many students lose momentum in their reading habits. Our goal is simple: make reading fun, rewarding, and something families can enjoy together.

Here's how it works:

📚 Read a book.

📝 Fill out a short book review or your favorite part of the story.

🍧 Visit one of our participating businesses and earn a reward.

⭐ Collect punches on your Reading Club Passport and work toward special prizes.

It's that easy!

Community Partners Making Reading Sweet

We're proud to partner with several amazing local businesses that share our commitment to supporting literacy and lifelong learning.

MCV Wines

📍3773 Ruth Way, Paso Robles, CA 93446

Kids who complete a book can stop by on Wednesdays or Sundays to receive a complimentary ice cream.

Sticky Candy Co.

📍3777 Ruth Way, UNIT B, Paso Robles, CA 93446

Sweet rewards await readers, including candy prizes and opportunities to enter a special end-of-summer prize.

Bramble Pie Co.

📍5945 Entrada Ave, Atascadero, CA 93422

Celebrate a completed book with delicious treats throughout the summer, and enter to win a special prize!

Paleteria y Neveria Las Michoacanas

📍1463 Creston Rd, Paso Robles, CA 93446

Readers can cool off with a scoop of ice cream while celebrating their latest literary accomplishment.

Primal House

📍3330 Ramada Dr, Paso Robles, CA 93446

Readers can come in and submit a book review for a special treat.

Get Your Reading Punch Pass

Participants will receive a North County Summer Reading Club Punch Pass to track their reading journey throughout the summer. Each completed book earns a punch from a participating business. Get a punch pass at any of our participating businesses.

Along the way, readers can earn sweet rewards, and enter drawings for special end-of-summer giveaways.

The more books you read, the more opportunities you have to celebrate your accomplishments.

Why Summer Reading Matters

Reading during the summer helps children maintain important literacy skills, build confidence, and expand their imaginations. Studies consistently show that students who continue reading during school breaks are better prepared when classes resume in the fall.

But beyond academics, reading opens doors to new worlds, ideas, and experiences.

A great book can inspire creativity, spark curiosity, and create memories that last a lifetime.

Join the Adventure

We invite families throughout North County to participate in this exciting community program. Whether your child loves picture books, chapter books, graphic novels, mysteries, or fantasy adventures, every book completed is worth celebrating.

Stop by MCV Wines to pick up your Reading Club Punch Pass and start your summer reading adventure today.

Together, let's make this a summer filled with stories, imagination, and community.

Read a Book. Earn a Treat. Build a Love of Reading.

We can't wait to see what you'll read next!